Long-time Acton resident Judy Wolff has created and produced four-inch magnets with the slogan, “I put action in Acton”, that she is offering to nonprofits at her cost so they can sell them as a fundraiser. In this interview Wolff told us all about this innovative marketing idea.
How did you come up with this idea?
Many years before moving to Acton, I saw how adding the letter “I” to the town’s name made the word “action,” and the slogan just popped into my head. But at the time I was busy working crazy hours and had no time to think about what to do with the slogan. I just filed it away as a fun project for when I had more time.
I’ve always been interested in puzzles and wordplay. In addition to working as a technical editor for 30 years, I’ve competed in crossword puzzle tournaments and have been a member of the National Puzzlers’ League for more than 40 years. Playing with words makes me happy.
Can the magnets be customized? Is other merchandise available?
Yes and yes. I had my graphic designer create a design that could easily accommodate a logo or other image. If other merchandise is desired, I will take care of production and sell to organizations at my cost. Also, I offer a non-exclusive license to use the design for a ridiculously small fee.
Can residents who aren’t affiliated with nonprofits buy the magnet?
Absolutely! They’re on sale at The Silver Unicorn and directly from me. I will donate my share of any profits to local charities.
Why aren’t you keeping the profits?
Because I love living in this town and this is a small, enjoyable way for me to support our fabulous local charities and other nonprofit organizations.
How can people contact you for more information?
The best way to reach me is by email: judy@momentum-matters.com .
Ellen Feinstein Krueger is a local freelance writer.